The crew at London VFX/post shop Covert delivers 70 shots of boss-inspired mayhem in this Lenovo Legion campaign directed by Eric Lynne at A Running Commentary and designed to “celebrate the resilient spirit of gamers”.

Powered by the track “Big Dawgs” by Indian rapper Hanumankind, the spot was produced in collaboration with WPP brand design agency Design Bridge and Partners London.
 

“Some characters remained close to the original concepts from Design Bridge and Partners while others changed quite drastically as we collaboratively refined the concepts.”

 
Oscar Hill, CG Lead at Covert: “Each boss character has a bespoke look and characteristics respective to their genre, along with visual nods to familiar games. Some characters remained close to the original concepts from Design Bridge and Partners while others changed quite drastically as we collaboratively refined the concepts and how they would present in a 3D world.

“We also provided on-set and remote VFX supervision to seamlessly connect the live-action shots with gaming setups. The crew shot additional content using Gaussian Splats and Insta360 cameras to scan and record environments at different exposures for lighting reference and photorealistic scenes. The tools used included ZBrush, Houdini, USD, and Nuke.”
 
 

 
Client: Lenovo

Agency: Design Bridge and Partners
Creative Partner: Marta Swannie
Design Director: Erik Brattested, Callum Mickelson
Senior Designer: Daniel Cramer
Senior Producer: Jane Rattle
Head of Production: Christine Richter

Production: A Running Commentary
Director: Eric Lynne
Co-Founder/EP: Alex Bedford, Ben Parkin
Producer: James Fuller
DOP: Russ Fraser
Production Designer: Hatty Ellis-Coward

VFX: Covert
CD: Simon Dewey
VFX/Shoot Supervisor: Hasan Khan
CG Lead: Oscar Hill
CG Artist: Aram Hakze, Adrian Russell, Cloe Adenot, Daniel Stenhouse, Farzad Nojumi, Lewys
Rhodes, Pablo Focareta, Rafa Zabala, Remy Herisse, Robert Millin, Tammy Smith
CG FX: Thanos Topuzis
Motion Graphics: Dan Palmer, Ivan Hryhorjuk
Matte Painting: Fabio Santoro
Compositing: Alex Munteanu, Anastasios Agiakatsikas, Anselm Lier, Federico Funari, Lonni
Wong, Nick d’Aguiar, Neil Alford, Philip Sorsoryan, Rich Watson
Online: Rich Watson
Stills Retouching: Andrew Walsh
EP: Ben Dubois
Head of Production: Anna Williamson
Senior Producer: Kirsty Ratcliffe
Producer: Rebecca Traversi

Grade: Electric Theatre Collective