Koop “Craft” Brand Film by James Brocklebank

London designer/director James Brocklebank complements the fine bespoke craftsmanship of UK furniture designers and makers Koop with two films featuring his own talents for immaculate and tasteful CG animation.
 


 
James Brocklebank: “The aim was to produce an animation that reflected the variety, complexity, and skill that Koop put into all of their work.

“I also drew lots of inspiration from the fact that all their work is bespoke and handcrafted, as well as their ability to manipulate all the sustainably sourced raw materials into stunning end pieces.

“It was challenging producing the whole project in CG by myself, from concept and storyboarding through to animation, texturing, lighting and compositing – particularly as I was trying to recreate a lot of their Koop’s real-life installations by eye.

“But, this meant it was also highly rewarding, as this (and the client) allowed me to experiment and push my work and skillset into new areas.”
 
Koop Craft CG brand film by James Brocklebank | STASH MAGAZINE

Koop Craft CG brand film by James Brocklebank | STASH MAGAZINE

Koop Craft CG brand film by James Brocklebank | STASH MAGAZINE

Koop Craft CG brand film by James Brocklebank | STASH MAGAZINE

Koop Craft CG brand film by James Brocklebank | STASH MAGAZINE

Koop Craft CG brand film by James Brocklebank | STASH MAGAZINE

Koop Craft CG brand film by James Brocklebank | STASH MAGAZINE

Koop Craft CG brand film by James Brocklebank | STASH MAGAZINE

Koop Craft CG brand film by James Brocklebank | STASH MAGAZINE

Designer/director/animator: James Brocklebank
Music/sound design: Sam Worskett
 
 

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