Director Gary Levesque and the animation crew at WIZZ in Paris help agency and brand incubator Closer punch out of the very crowded cosmetics market with this fantasy-fueled animated launch film for GODMODE Beauty.

Working with original characters and story supplied by Closer and citing the influence of Neon Genesis Evangelion and Akira, Levesque immerses brand co-founders Chloë Grace Moretz and Rina Sawayama in a world of retro anime and gaming aesthetics.

“Levesque expertly utilizes this unique 2D style, retaining hand-drawn rendering inspired by traditional animation. This attention to the craft being baked into the films speaks to GODMODE’s ethos of moving cosmetics into a realm of play and free exploration, empowering consumers to create their own vision of beauty.”
 
 

 
Client: GODMODE Beauty

Agency: Closer
CD/Founder: Andreas Neophytou
Founder: Mark Loy

Production: All Of Us Here
Director: Gary Levesque
Producer: Isabella Parish
Production manager: Mélanie Gillot
Production coordinator: Sara Burgio, Morgan Obermeyer
Assistant director: Anne Pulce

Animation: WIZZ
Producer: Amanda Stubbs
Storyboard artist: Leyla Kaddoura, Martin Robic
Character design: Amelia Harlim, Jeong Jeongheon
Props design: Hugo Moreno
Colorscript: Louise Flatz
Concept art: Louise Flatz, Pauline Mauvière
Lead backgrounds: Anne Raffin
Background artists: Anne Raffin, Louise Flatz, Pauline Mauvière
3D supervisor: Hugo Garnier
3D layout: Andrey Kolesov
3D assets and animation: Maxime Jouniot
Lead layout posing: Vic Chhun
Layout posing: Malo Doucet, Louise Bailliet, Lola Montes, Rohan Deshchougule, Angèle Legras, Lison Breton
Lead animator: Vic Chhun
Animators: Malo Doucet, Louise Bailliet, Rohan Deshchougule, Leyla Kaddoura, Marion Delpech, Angèle Legras, Lison Breton
2D FX: Lucas Ponzio, Louis Quéméneur
Cleanup supervisors: Léonard Ferrer, Virgile Chéraud, Rénalya Mirande-Ney
Clean and color animation: Pudoctopus
Lead compositing artist: Guillaume Cassuto
Compositing artist: Guillaume Cassuto, Elliott Kajdan
Editor: Anne Pulce
Technical Director: Hadrien Farre
IT: Nicolas Biardeau, Emmanuel Zangzang

Edit: Rookie Studios
Editor: Dan Lowe

Sound Production: GuiltFree
Composer: Stew Barnes
Sound designer: Chris Morris, John Purcell
Audio Producer: Nic Cosenza