Rob Whalley Joins Vagrants as Associate Creative Director of Art and Design
February 11, 2026
The CG motion crew at Found subvert your expectations of the ubiquitous sleek CG product film with a cheeky twist in this Valentine’s day spot for optical retail giant Specsavers thru agency Golin London.
From the team at Found: “Specsavers and Golin London identified a significant behavioral hurdle: a decade-long delay in seeking hearing support due to deep-seated stigma. With Valentine’s Day looming, our collaboration focuses on shifting the narrative from medical loss to romantic connection.
“The result is a cultural hijack that reframes hearing tech through love rather than loss.”
“By interrogating the sensory logic of intimacy, the film positions the Advance 65 hearing aid not as a clinical necessity, but as a provocative piece of tech essential for relationship longevity.
“We used seductive lighting and macro cinematography to focus on the device’s sleek form. This approach highlights the internal AI and haptic sophistication, translating medical-grade hardware into a desirable object through refined cinematic craft and technical rigor.
“The result is a cultural hijack that reframes hearing tech through love rather than loss. By blending Specsavers’ signature humor with a premium finish, the campaign aims to spark a conversation and challenge outdated perceptions.”
Client: Specsavers
Agency: Golin London
Production: Found
Audio: Echoic Audio
