Permanent Collection

Shredding Shellfish: Josh De Boer & Outer Circle “Eat the Wild” for Skull Island

Posted on Wednesday, August 5, 2026

Prawn Rock is not a music category you’ll find on Spotify but that could change with the release of this spot from the all-Australian team of director/animator Josh De Boer, prodco Outer Circle, and agency Bonfire.

Featuring music by Matt Templemann and guitarist John Overthrow, the work promos Austral Fisheries’ Skull Island Tiger Prawns, a premium, wild-caught shellfish harvested in Australia’s Gulf of Carpentaria.

Luke Williams, CD at Bonfire: The best advertising usually comes from listening to what the product is already telling you. In this case, it was telling us to shred.

Watch the making-of video:

Images

Two nude mannequin-like legs are raised among floating pastel geometric shapes and swirling lines, with a purple electric guitar resting against them, set against a dark background—a surreal scene that evokes the untamed spirit of Eat the Wild on Skull Island. Frame from Stash Magazine article.

A glowing figure stands atop a large, mossy skull-shaped rock underwater on Skull Island, illuminated by blue light rays and surrounded by aquatic plants—an ethereal guardian amid the mysteries where only the bravest dare to Eat the Wild. Frame from Stash Magazine article.

A shrimp underwater holds a black electric guitar amid sunlit water, as fish swim nearby and debris rests on the ocean floor—a scene inspired by Eat the Wild - Skull Island Prawns commercial. Frame from Stash Magazine article.

Close-up of a mantis’s face showing two large green eyes, each reflecting the image of a deer standing in a grassy area. The mantis’s antennae are visible between the eyes, creating an intriguing “Eat the Wild” moment reminiscent of nature’s mysteries on Skull Island. Frame from Stash Magazine article.

The phrase EAT THE WILD in bold, stylized white letters appears over an underwater scene with a person swimming and light beams shining through water, evoking the untamed spirit of Skull Island and the thrill of shredding shellfish beneath the waves. Frame from Stash Magazine article.

Credits

Client: Austral Fisheries

Agency: Bonfire
GM/creative: Rene LeMerle
CD: Luke Williams
Senior Art Director: Mike Dann
Senior Copywriter: Bronagh Spence

Production: Outer Circle
Producer: Adam Keogh
Director/animator: Josh De Boer
3D Modeler: Eoin Cannon

Sound design/mix: Fable
Sound designer: Nick Gallagher

Music Producer: Matt Templemann
Guitarist: John Overthrow

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Advertising, Featured, VFX · Tags: Bonfire, Fable, Matt Templemann, Outer Circle