Permanent Collection

Will Dohrn & Love Song Brush Up on the Dyson CameraJet

Posted on Friday, September 4, 2026

UK prodco Love Song (who brought us this stellar effort for Squarespace) and their director Will Dohrn just dropped the most ridiculously riveting toothbrush launch film for Dyson’s equally ridiculous CameraJet.

The spot, which summarizes volumes of technical detail and innovation in a blistering two minutes, of style and wit was created as a direct-to-brand collaboration between Love Song and Dyson’s in-house creative team headed by global ECD Pablo González de la Peña.

Images

Two robotic arms face each other over a grid-lined background, holding a small Dyson CameraJet part between them. Disassembled robot parts are scattered on the surface below, creating a scene reminiscent of Will Dohrn’s innovative designs. Frame from Stash Magazine article.

Repeating pattern of black and white dental X-rays showing open mouths and dental tools, with one X-ray highlighted by a bright white glow in the lower left quadrant, reminiscent of a scene captured with a Dyson CameraJet. Frame from Stash Magazine article.

Black and white anatomical illustration of a human mandible labeled with parts like condyle, ramus, angle, and mental protuberance. Captured in stunning detail reminiscent of a Dyson CameraJet image, the caption reads: The mandible, viewed from the right and a little in front. Frame from Stash Magazine article.

A collage of black-and-white and color images—captured with the clarity of a Dyson CameraJet—showing close-up smiles and dental X-rays, arranged in a grid pattern. Yellow horizontal lines run across the collage. Frame from Stash Magazine article.

A white and brown Dyson CameraJet handheld device hangs vertically by a thin wire against a blue grid background, with a grid-patterned surface below—a scene reminiscent of Will Dohrn’s visual storytelling in “Love Song.”. Frame from Stash Magazine article.

Credits

Client: Dyson
Agency: Dyson
Global ECD: Pablo González de la Peña
Head of Creative: Paul Sethi, Fred Rodwell

Production: Love Song
Director: Will Dohrn

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Advertising, Featured, Motion Design · Tags: Dyson, Love Song, Will Dohrn