An expansive, modern hall containing an installation of hundreds of upright metal stands arranged in concentric, symmetrical circular patterns, as seen in the Dyson Clean+Wash Hygiene vacuum-mop film by Optical Arts. Frame from Stash Magazine article.

Optical Arts Drops the Mops Like Dominos for Dyson

Posted on October 23, 2026

CD Fabrice Le Nezet and the team at Optical Arts in London (whose many CG feats we track here), elevate Dyson’s Clean+Wash Hygiene vacuum-mop by substituting fun and energy for the standard features list and beauty shots. [Watch]

Category Advertising, Brand film, CG, Featured · Tags , , , ,

A collage of four images inspired by the Dyson-CameraJet-launch-ad-by-Love-Song-Will-Dohrn: dental molds, robotic arms operating, a diagram of a mandible, and a grid of smiling mouths with dental X-rays. Frame from Stash Magazine article.

Will Dohrn & Love Song Brush Up on the Dyson CameraJet

Posted on September 4, 2026

UK prodco Love Song (who brought us this stellar effort for Squarespace) and their director Will Dohrn just dropped the most ridiculously riveting toothbrush launch film for Dyson’s equally ridiculous CameraJet. [Watch]

Category Advertising, Featured, Motion Design · Tags , ,