“A Wilderness of Error” Broadcast Package by Impactist for FX Networks
Directors Kelly Meador and Daniel Elwing reflect on the compounded mistakes inherent in a murder investigation to generate amorphous and atmospheric visuals for the five-part FX docu-series A Wilderness of Error.
“A Wilderness of Error plays like a meta retelling of multiple accounts of the same story through multiple lenses. The initial account of a gruesome crime is questioned. That questioning is questioned. And, yes, that questioning is itself questioned.
“Tasked with developing a creative take for an episodic package, we focused on this repeated digestion of the story and errors entailed within.
“We took a literal approach and exploited actual ‘errors’ in a technique wherein each frame is informed by the preceding image. Visual errors get amplified, much like the investigators, writers, and filmmakers have amplified over the years.”
Client: FX Networks
President, Strategy, Creative & Digital Multi-Platform Marketing : Stephanie Gibbons
SVP Motion & Digital Design: Steve Viola
VP Motion & Digital Design : Amie Nguyen
Creative Director Motion & Digital Design : Synderela Peng
VP Production Motion & Digital Design: Dara Barton
Director: Kelly Meador and Daniel Elwing.