Business and financial software maker Intuit’s first Super Bowl spot was lifted from this four-minute feel-good opus directed by the masters of such things: Passion Animation directors againstallodds.

As with their work for Lotería “Justino” and James Wellbeloved “Mega City”, this spot showcases againstallodds’ talent for using character-driven narratives to infuse brands with heart.
 

Client: Intuit
Agency: Phenomenon
Production: Passion Animation Studios
Director: againstallodds