Juan Cabral and MJZ “Share the Joy” for Apple

MJZ director Juan Cabral, whose penchant for whimsy and magic realism is on full display here, imports carefully choreographed blasts of snow to steamy Buenos Aires in this holiday spot for Apple’s AirPods Pro.

Produced thru agency TBWA\Media Arts Lab and featuring the song “PUFF” by Argentine producer Bizarrap and Belgian Argentine hip-hop artist Bhavi, the spot highlights the AirPods audio sharing feature that pairs two sets of AirPods to an iPhone, iPad, iPod touch, or Apple TV.
 
Apple Share the Joy ad Juan Cabral MJZ | STASH MAGAZINE

Apple Share the Joy ad Juan Cabral MJZ | STASH MAGAZINE

Apple Share the Joy ad Juan Cabral MJZ | STASH MAGAZINE

Apple Share the Joy ad Juan Cabral MJZ | STASH MAGAZINE

Apple Share the Joy ad Juan Cabral MJZ | STASH MAGAZINE
 
Client: Apple

Agency: TBWA\Media Arts Lab

Production: MJZ
Director: Juan Cabral

Immediate Byte