The art and craft of VFX never really gets the recognition it deserves. First, because the work is often meant to be undetectable and second, many still believe “it’s all done by computers.” Hopefully, this compilation helps right those wrongs. [Watch]
Often noted for his intricate/maximalist VFX productions, like this music video for Pharrell Williams or this spot for Jean Paul Gaultier, Division director François Rousselet keeps his latest work for Apple on a more intimate scale. [Watch]
Passion Pictures’ animation director Anna Mantzaris brings her woolly stop-motion talents to Apple’s 2023 holiday film, a properly heart-warming four-minute opus directed by Lucia Aniello at Hungry Man thru TBWA\Media Arts Lab. [Watch]
French directing collective Megaforce and London VFX masters ETC set a new bar for product demos with this witty VFX fantasy showcasing the 2x Active Noise Cancellation feature of Apple’s 2nd generation AirPods Pro. [Watch]
MJZ director Juan Cabral, whose penchant for whimsy and magic realism is on full display here, imports carefully choreographed blasts of snow to steamy Buenos Aires in this holiday spot for Apple’s AirPods Pro. [Watch]
The first true epic of the 2018 holiday ad season just landed – a three-minute whirlwind of CG characters and miniature sets wrapped in a lesson for creative types – courtesy of TBWA\Media Arts Lab and the Buck crew. [Watch]
