FINCH director Michael Gracey (The Greatest Showman) and the crew at Alt.vfx build out a full-on cinematic action sequence in this spot anchoring a new campaign for Allianz Australia thru Sydney agency Howatson+Company.

Held aloft by the soaring strains of Avril Lavigne, the spot features plenty of stormy peril and a wonderfully over-the-top avian rescue to drive home the brand’s new tag line “Care You Can Count On”.

Gavin Chimes, CCO at Howatson+Company: “Care isn’t some slogan on a wall at Allianz. It’s baked into the company and informs everything they do. So, we didn’t just want to talk about care, we wanted people to feel it. With a bit of guts, magic and Avril Lavigne, we used storytelling to lift the brand into fresh space in the insurance category.”
 
 

 
Client: Allianz Australia

Agency: Howatson+Company

Production: FINCH
Director: Michael Gracey

VFX/Post: Alt.vfx

Edit: The Editors

Audio: Mosaic Sound & Music
Music: Avril Lavigne “I’m With You”