Creating desire through tactile elegance, this new spot by ManvsMachine positions a new line of products from venerable Danish consumer electronics brand Bang & Olufsen comfortably in its luxury niche.

ManvsMachine: “The Bang & Olufsen brand is an icon of the product design world, and we were humbled when approached to help them forge their latest ‘Exist to Create’ campaign.

“Working closely with both B&O and Wednesday Agency, we designed and developed a campaign that pays homage to the constancy of care in honest materials and conscientious design choices that are at the heart of the Bang & Olufsen brand.”
 

Client: Bang & Olufsen
Agency: Wednesday
Direction/design/animation: ManvsMachine
Audio: Zelig