Bito Studio for Tatung: Fun with Home Appliances

The crew at Taipei motion graphics studio Bito hangs a manic mash up of animation styles on a track by Taiwanese rapper Shen Yi to mark the 100th anniversary of multinational industrial powerhouse Tatung.

Who knew home appliances could be this much fun?
 
Bito Studio Tatung 100 animation brand film | STASH MAGAZINE

Bito Studio Tatung 100 animation brand film | STASH MAGAZINE

Bito Studio Tatung 100 animation brand film | STASH MAGAZINE

Bito Studio Tatung 100 animation brand film | STASH MAGAZINE

Bito Studio Tatung 100 animation brand film | STASH MAGAZINE

Bito Studio Tatung 100 animation brand film | STASH MAGAZINE

Bito Studio Tatung 100 animation brand film | STASH MAGAZINE

Bito Studio Tatung 100 animation brand film | STASH MAGAZINE

Client:Tatung Company

Director: Bito
Creative Director:Keng-Ming Liu
Copy Director (Lyrics):Vicki Huang
Art Director:Hsi-Jen Liu
Producer: Tammy Liu
Account Manager: Naiyun Peng
Design: Hsi-Jen Liu, Yi-Hsuan Li, Chen Wu, Kyle Jhuang, Binbin Lu
3D Animation: Steve Huang, Ching-Ho Kao
2D Animation: Kyle Jhuang, Binbin Lu, Che-Chieh Chu, Chung-Yi Wu, Man-Yun Chen
Edit: Hsi-Jen Liu
Compositing: Hsi-Jen Liu, Ching-Ho Kao
Color Grading: Hsi-Jen Liu

Director of Photography: Ching-Ho Kao, Chen Wu
Gaffer : Ching-Ho Kao, Chen Wu
Craft Service:Hung-Chen Chao
Hand Models:Yi-Hsuan Li, Steve Huang, Binbin Lu, Naiyun Peng
Cat:Curry
Music & Sound Design: Only Music
Rap Artist: Shen Yi
Singer:Joy Chiang, Tammy Liu
Special Thanks:Wei-Chen Chen
 

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