Permanent Collection

Black Madre & Droga5: “No Blue, No Green” for SOS Oceano

Posted on Sunday, April 5, 2026

São Paulo design and animation studio Black Madre teams with the local office of Droga5 to leverage the power of color theory and handcrafted storytelling for SOS Oceano, a Brazilian NGO dedicated to marine and coastal conservation.

Diego Limberti, chief design officer at Droga5 São Paulo: “The first phase of this campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate that one ecosystem cannot exist without the other – that without the blue of the oceans, there is no green life on land.

“Without the blue of the oceans, there is no green life on land.”

“In this phase, the elements of the Brazilian flag remain part of the campaign’s visual process, but they are reinterpreted to emphasize the animals that live in marine parks and their relationship with the forest. One biome depends on the other.”

“Screen printing was chosen because it is the ideal medium to ensure chromatic rigor and layered ink application, resulting in a unique expression, intrinsic to artisanal language. It is also a medium with a deep history in graphic arts and artisanal production, reinforcing the narrative behind the project.”

Images

A group of people stand in a circle on sandy ground, holding a large Brazilian flag viewed from above. Their shadows surround the flag as they unite to support SOS Oceano and raise awareness for ocean protection. Frame from Stash Magazine article.

A yellow diamond and a blue circle overlap, creating a green almond-shaped area in the center. The caption reads “reuniting to form green,” nodding to Black Madre & Droga5's “No Blue, No Green” for SOS Oceano. A color key appears in the top left corner. Frame from Stash Magazine article.

Stylized image inspired by the Brazilian flag, featuring green mountains and pine trees, a yellow sky on the left, and a blue triangular section with a swirling SOS Oceano pattern on the right. Frame from Stash Magazine article.

A print titled "No Blue No Green" depicts a blue prehistoric marine reptile against a green landscape with a yellow geometric overlay on textured white paper, drying on a metal rack. A small label is visible in the bottom right corner. Frame from Stash Magazine article.

A blue piranha fish illustration features a yellow diamond with a green center, resembling the Brazilian flag. The label below reads Piranha Fish Restinga, including a small Brazilian flag icon and the message: No Blue No Green. Frame from Stash Magazine article.

Credits

Client: SOS Oceano

Agency: Droga5
CEO/Creative Chairperson: Felipe Simi
Co-CEO: Brisa Vicente
CCO: Rafael Ziggy
Chief Design Officer: Diego Limberti
Design Director: Carlos Passos, Fábio Cristo, Marco Loschiavo, Rodrigo Bonfim
ECD: Renata Leão
CD: Lucas Antunes, Marcelo Diniz
Art Director: Kauê Barbosa, João Cunico, Gustavo Ohnuma, Israel Cunha, Sofia Colautti
Designer: Carlos Passos, Diego Limberti
Copywriter: Tiago Daltro
Motion Director: Marco Loschiavo
Motion Designer: Yasmin Cruz, Patrícia Lima

Illustration: Black Madre
Creative Director: André Maciel
Executive Director: Tina Castro
Production: Laryssa Andrade
Illustrators: André Maciel, Diego Abreu

Visual Artist: Rafael Carneiro, Bruno Dunley

Ink Development: Joules & Joules

Silkscreen: Estúdio Elástico
Master printer: Rogerio Maciel

Handcrafted papers: Kami

Video maker: Antonio Frugiuele, Lucas Amorelli
Assistant Video maker: Vinicius Feno

Áudio: Bumblebeat

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Featured, Graphic Design, Motion Design · Tags: Black Madre, Bumblebeat, Droga5, SOS Oceano