Lobo Run “Cinderella” Backwards for Vauxhall

Director Gabriel Nobrega and the Lobo crew conjure a mix of stop-motion, miniature sets, and CG to flip a fairytale into a riches-to-rags romp while highlighting benefits of the backup camera on the Vauxhall Astra.
 
Vauxhall Cinderella by Lobo | STASH MAGAZINE

Vauxhall Cinderella by Lobo | STASH MAGAZINE

Vauxhall Cinderella by Lobo | STASH MAGAZINE

Vauxhall Cinderella by Lobo | STASH MAGAZINE

Vauxhall Cinderella by Lobo | STASH MAGAZINE

Vauxhall Cinderella by Lobo | STASH MAGAZINE

Vauxhall Cinderella by Lobo | STASH MAGAZINE

Client: Vauxhall

Agency: MRM//Mccann

Production: Lobo
Director: Gabriel Nobrega
Executive Assistant: Francisco Puech Leão
Producer: Ricardo Vaz, Eduardo Silva
Art Director: Felipe Jornada
Animation Director/Stop Motion Animator: Lee Peffer
Director of Photography: Lucas Andrés Barreto
CG Supervisor: Mauricio Lobel
Art Coordinator/Set Supervisor: Fabiana Fukui
3D Animatic: Rudi Gudi
Concept: Felipe Jornada
Modeling: Frederyco Martins, Bruno Saber
Leading Composition: Leandro Pena
Yeti/Hair: Marcelo Paskoa da Costa
Composition: Rafael Chiavegatti
Roto/Clean Up: Gassan Abdouni, Diego Ruiz
After Effects: Denis Milani Adriano
Look Dev/Render: Thiago Peretto
3D Animation: Daniel Bahia, Stefane
Animation Supervisor: Jerome Saravá
Rigging Supervisor: Leo Cardaval
Rigging: Henrique Ribeiro
Color: Leticia Blanco
Set Design: Borys Marques de Castro, Fabiana Fukui
Set Design Assistant: Natalia de Alcantara Vaz, Ligia Mie Jeon, José Paulo da Silva
Line Producer: Themistocles José da Silva Neto
 
 

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