Bleacher Report Schooled by Blackalicious: #SportsAlphabet

Turner Sports’ Bleacher Report leaps from the clutter with their maiden ad campaign, leaving no animation style unexplored in this manic, two-minute character romp created by Gentleman Scholar thru agency barrettSF and powered by a remixed track from CA hip-hop duo Blackalicious.

CD/partner, William Campbell “We’ve been fans of the Bleacher Report’s aesthetic for a long time and are so blown away that they were just as excited as we were through the entirety of the project. We wanted to make something with high energy that felt like it could not only embed itself into the sports community but also make some waves.”

CD/partner Will Johnson: “We’ve created a studio that is full of people who love to take on new challenges. Whether it is a new medium, a new skill set, or how they approach a job. barrettSF and Bleacher Report allowed us to shine, really giving us a lot of creative freedom and allowing our artists and team to collaborate in a way that helped the spot evolve into the piece that it is now.”

Style frames:

Gentleman Scholar Bleacher Report | STASH MAGAZINE

Agency: barrettSF
Executive Creative Director: Pete Harvey
Executive Creative Director: Jamie Barrett
Associate Creative Director: Brad Kayal
Senior Copywriter: Jake Reilly
Art Director: Byron Wages
Senior Producer: Nicole Van Dawark
Producer: Patrick Wilkinson
Associate Producer: Charlotte Dugoni

Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Associate Creative Director: John-Patrick Rooney
Art Director: Jordan Lyle
CG Supervisor: Tim Hayward
Producer: Nikki Maniolas
Associate Producer: Nicole Smarsh Design: Trevor Conrad, Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Calla Donofrio, Hana Eunjin Yean
2D Animation: Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Mike Tavarez, Shawn Kim
Cel Animation: Tristan Balos, Taik Lee, Stephanie Simpson, Harry Teitelman
Character Animation: Blake Beynon, James Lane Client: Bleacher Report

Music & Lyrics by Blackalicious

Immediate Byte