Bonds X-Temp Briefs Fight GloBALL Warming

From the release:

Leo Burnett creative director, Michelle Walsh: “Every bloke gets hot, sweaty balls (so I’m told) but they’ll rarely talk about it, let alone do something about it.

“So, this was a fun, playful way of getting them to consider how they treat their precious cargo and prove to them that the right jocks can make all the difference.”
 
Fight GloBALL Warming in Bonds X-Temp | STASH MAGAZINE

Client: Hanes Australasia

Agency: Leo Burnett Melbourne
Chief Creative Officer: Jason Williams
Creative Directors: Daniel Pizzato & Michelle Walsh
Creative: Jim Walsh
Agency Producers: Eliza Malone & Kaelene Morton

Production: Guilty Content
Director: Tony Rogers
EP: Rohan Timlock
DOP: Aaron Farrugia
Producer: Karen Sproul

Post: The Editors
Online: Jamie Scott
Offline: Tim Parrington
Producer: Charlotte Griffiths, Claire Perry
Colorist: CJ Dobson

Sound: Sam Hopgood @ Bang Bang Studios
Music: Nylon Studios
 
 

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