ECD Gareth O’Brien and the BUCK motion team in Sydney help Alinta Energy demystify the future of clean energy in Australia with a refreshing blend of whimsical design and hard facts underscored by The Verve’s “Bittersweet Symphony”.

From the team at BUCK: “The spot features a 3D-animated visualization of Australia’s energy mix transforming from old energy sources to newer ones. Alinta Energy’s progress towards clean energy shows that although we’re not there yet, a fully renewable future is possible.

Amanda Hagan, executive director retail markets at Alinta Energy: “We know many Australians are confused about energy, and we hope this straightforward information and approach will help. We’re optimistic about Australia’s future and want to give Australians the information they need to make better-informed decisions when they choose their energy provider and use energy in their home or business.”
 
 

 
Client: Alinta Energy

Agency: BMF

Production: BUCK
ECD: Gareth O’Brien
EP: Erica Ford
ACD: Luke Saunders
Senior Producer: Jordan Howes
Head of 3D / 3D Supervisor: Elijah Akouri
CG Lead: Tim Krakowiak, Corin Sadlier
Technical Director: Corin Sadlier
Storyboard: Luke Saunders, Melissa Ya, Glen Miralles
Design: Colin Bigelow, Jason Pamment, Tiago Calliari, Luke Saunders, Glen Miralles, Scarlett Starling, Lara Lee, Kane Rowlingson, Manu Correa Soto, Melissa Ya
Concept Art: Colin Bigelow, Jason Pamment, Tiago Calliari
Modeler: Tim Krakowiak, Albert Lee, Bryce Pemberton, Dan Rodgers, Pedro Conti, Pedro Silva, Julio Bonfante, Cosmo Park
Look Development: Tim Krakowiak, Albert Lee, Bryce Pemberton, Dan Rodgers, Pedro Conti, Pedro Silva, Julio Bonfante, Cosmo Park, Rahul Saraiya
Rigger: Albert Lee, Bryce Pemberton, Cosmo Park
Lighter: Tim Krakowiak, Albert Lee, Bryce Pemberton, Dan Rodgers, Pedro Conti, Pedro Silva, Julio Bonfante, Cosmo Park, Rahul Saraiya, Chuong Vu, Corin Sadlier, Elijah Akouri
Compositor: Tim Krakowiak, Albert Lee, Bryce Pemberton, Dan Rodgers, Fiona Lu, Corin Sadlier, Chuong Vu, Rahul Saraiya
Previs: Ben Hubbard, Lawrence Wong
3D Animator: Ben Hubbard, Lawrence Wong, Octavio De Lellis, Soyeon Kim
2D Animator: Derek Lau, William Pietsch, Sam Van Ingen, Max Wanniaratchy, Kane Rowlingson
Editor: Derek Lau, Corin Sadlier

Music: Rumble Studios
Song: The Verve “Bittersweet Symphony”