Building a motion branding toolkit for a high-profile brand management platform comes with high expectations and as this case study demonstrates, UK studio Buff Motion rises to the occasion for Frontify with both style and functionality.

Tom Allen, CD/co-founder at Buff: “As Frontify prepared to unveil its updated product positioning, they faced a familiar challenge: how to produce high-quality product videos quickly, without sacrificing design integrity or brand clarity.

“Frontify’s marketing and design teams needed a scalable way to respond to video content requests, from sales to product marketing to customer success, without reinventing the wheel each time. Our response was to build a motion-first toolkit that could support internal creators, safeguard brand consistency, and flex across a wide range of use cases.
 

“Importantly, this wasn’t a static handover. Buff collaborated iteratively with Frontify’s brand and creative studio teams to ensure the toolkit was both future-proof and frictionless.”

 
“We began by working closely with Frontify’s team to explore creative directions and stress-test how the system would need to perform across real-world scenarios. This early phase focused on aligning on outcomes: defining clear performance goals while exploring visually bold but technically achievable solutions that reflect the Frontify brand with clarity and polish.

“From typography to transitions, the toolkit defines how the Frontify brand moves. Built in After Effects with in-house usability at its core, it includes: Text and type systems, structured layouts, 2D and 3D idents, and product flows with just enough detail to educate without overwhelming.

“Importantly, this wasn’t a static handover. We collaborated iteratively with Frontify’s brand and creative studio teams to ensure the toolkit was both future-proof and frictionless. Every asset and structure was designed to evolve, giving designers, freelancers, and content teams the ability to produce high-quality video content without compromising consistency or speed.”
 
 

 
Client: Frontify

Production: Buff Motion