Buenos Aires animation studio Clubcamping helps IKEA connect with college-bound consumers in these three anime-flavored “Find Your Slice of Life” spots showcasing how the Swedish furniture giant solves shared-living challenges.

Produced in 2D animation thru Hornet for Ogilvy NY, the campaign was created specifically for IKEA’s TikTok channel and also features manga-style bios of the characters.
 

 

 
 
Client: IKEA

Agency: Ogilvy NY
CD: Sho Matsuzaki, Fanny Josefsson
Producer Karen Rossiter

Production: Hornet
Director: Clubcamping
Managing Partner: Hana Shimizu
Director of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Executive Producer: Jo Arghiris
Head of Production: Dez Stavracos
Producer: Sarah Keshishian
Talent Coordinator: Jon Chun