Data meets Design: FutureDeluxe Pitches for Nike Magista 2
Confessed football and sneaker zealots, London studio FutureDeluxe admit they pour too much time and love into jobs like this spot for Nike’s Magista 2 boot. Revealed here for the first time are some of the striking style frames from the pitch that landed the gig.
James Callahan, creative partner at FutureDeluxe: “The new Magista 2 is inspired by data research at Nike. Even down to the data-inspired graphics on the shoes upper.
“This is an area we love at FutureDeluxe, marrying technology with creative production to find new aesthetics and design techniques.”
“We combined motion capture data with 3-D body scans of German soccer player Mario Götze to highlight how the cleats’ new sensory upper helps players instantly connect ball to brain.
“The final film is technical, inspired by data and scientific soccer knowledge without feeling cold. The film unfolds in stylized and dynamic motion, just like the Magista II cleats and the athlete wearing them.
“The new Magista 2 is designed using scientific testing and research. The design itself is about evolution of both heightened sensory touch and traction.”
Client: Nike Global Football
Designed, directed & produced by FutureDeluxe
Audio Design: Echoic
SUBMIT YOUR PITCH ART for a chance to have it displayed to over 500 top industry folks on the main screen at the STYLE FRAMES Design Conference Nov 7-8 in New York.
For each project, please include the following information:
4. Year created
Grab your Early Bird tickets for STYLE FRAMES now – and save some cash before prices go up!