With global food delivery wars amplified by the pandemic lockdown, McCann recruits Snoop Dogg and his entourage (including Riff Raff director François Rousselet and the MPC VFX team) to fortify Just Eat’s new campaign.

MPC VFX supervisor Fabian Frank: “We had fun creating a stack of CG waffles covered in chocolate sauce for Snoop to perform on. We started with a 3D scan and a texture shoot of a real waffle, to achieve the oversized look we altered some of the textures and surface by sculpting extra detail.”

MPC creative director Alex Lovejoy: “The ad was delivered almost entirely remotely through lockdowns across our London, Bangalore, and LA teams, with agency and director reviews using Clear View technology on Flame.”
 

Client: Just Eat

Agency: McCann
Chief Creative Officers: Laurence Thomson, Rob Doubal
Creative Directors: Rob Webster, Alexei Berwitz
Senior Creatives: James Crosby, William Cottam
Executive Producer: Amos Usiskin
Senior Producer: Gabrielle Flanagan
Producer: Jacob Gardner

Production: Riff Raff Films
Director: François Rousselet
DOP: Xiaolong “X” Liu
Executive Producer: Natalie Arnett
Producer: Cathy Hood

Post/VFX: MPC
Post Producer: Ryan Hancocks
Creative Director: Alex Lovejoy
VFX Supervisor: Fabian Frank
CG Artists: Radu Ciubotariu, Mike Little
2D Artists: Guy Penwill, Tom Harding, Kamen Markov, Ed Taylor
Color: Jean-Clément Soret
Line Producer: Chanakya Chander
Production coordinator: Taruna Sehgal
DMP Lead/Artist: Gowri Sankar Velusamy D
Cleanup Lead: Silambarasan R P
Cleanup Artist: Aginesh K M, Mohanakrishnan C
Roto Lead: Mahendra N Reddy
Roto Artist: Amit K Shukla, Ravisankar S