Elliot Lim invites You to the New York State Fair

In September 1841 America’s first state fair was held in Syracuse, New York. This fall the Great New York State Fair will host over a million visitors with the help of this promo from Not To Scale director Elliot Lim.

Elliot Lim: “The aesthetic needed to be simple and expressive in order to provide a quick read for each scene. The illustrative, character-based animation and smooth, wandering camera moves are aspects that I really enjoy.”
 
Elliot Lim_NY State Fair | STASH MAGAZINE

Elliot Lim_NY State Fair | STASH MAGAZINE

Elliot Lim_NY State Fair | STASH MAGAZINE

Client: Great New York State Fair

Agency: Campbell Ewald
Producer: Antonio Burnett

Production Company: Not To Scale New York
Executive Producer: Eve Strickman
Producer: Brittany Wimmer
Senior Animators: Alex Smith, Geoffrey McDowall, Stephen Vuillemin, Nicholas Brooks
Animator: Kehinde Omisore
Compositor: Rachel Rardin
 

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