In September 1841 America’s first state fair was held in Syracuse, New York. This fall the Great New York State Fair will host over a million visitors with the help of this promo from Not To Scale director Elliot Lim.

Elliot Lim: “The aesthetic needed to be simple and expressive in order to provide a quick read for each scene. The illustrative, character-based animation and smooth, wandering camera moves are aspects that I really enjoy.”
 

Client: Great New York State Fair

Agency: Campbell Ewald
Producer: Antonio Burnett

Production Company: Not To Scale New York
Executive Producer: Eve Strickman
Producer: Brittany Wimmer
Senior Animators: Alex Smith, Geoffrey McDowall, Stephen Vuillemin, Nicholas Brooks
Animator: Kehinde Omisore
Compositor: Rachel Rardin