CD Marcus Chaloner (whose work we’ve featured here and here) leads the FutureDeluxe crew in crafting this dreamy mix of live-action and CG for the Vision Xspectra, an AI-enhanced concept vehicle from Chinese EV brand AVATR.

The 80-second film was commissioned to complement the live launch of the car at the IAA MOBILITY 2025 automotive trade show in Munich in September.

From FutureDeluxe: “As the concept car remained under wraps in Munich, we partnered closely with AVATR’s design and communication teams throughout development to allow the CG to reflect the vehicle’s features. By weaving live action with CG as a visual language, we crafted an experience where humanity, technology, and innovation, become emotive.”
 
 

 
Client: AVATR Technology

Production: FutureDeluxe
Director: FutureDeluxe
CD: Marcus Chaloner
Senior Producer: Kavita Daggar
EP: Mike Bell
Live Action Director/Photographer: Joshua Vii
Live Action Producer: Erinn Fitzgerald
DOP: Alessandro Ubaldi
Retoucher: Philip Haynes
Art Director: Joey Phinn
Storyboards: Xavier Ren
Modelling/Texturing: Alex Whyles, Harry Warne
Designer/Animator: Ben Black, Ziyad Abahussin, Yoritomo Shoji, Martin Salfity, Chris Harrison, Martin Cusano, Sam Singleton, Oskar Rene Fülöp, Harry Warne, Dennis Tiege, Dan Harper, Conlan Normington, Matthew Hopkins, Annie Ngo, Will Denning, Ismael Jiménez

Edit: Pundersons Gardens

Grade: Harbor

Sound Design: Father