CD Marcus Chaloner (whose work we’ve featured here and here) leads the FutureDeluxe crew in crafting this dreamy mix of live-action and CG for the Vision Xspectra, an AI-enhanced concept vehicle from Chinese EV brand AVATR.

The 80-second film was commissioned to complement the live launch of the car at the IAA MOBILITY 2025 automotive trade show in Munich in September.

From AVATR: “The Vision Xspectra is the beginning of a new chapter. A sculpted vision that senses who you are, and who you’re becoming. More than a vehicle — a reflection of your inner self. An emotional intelligence, alive with empathy. It sees you. Feels with you. Moves with you. Because luxury is no longer just about what you own but what you feel.”
 
 

 
Client: AVATR Technology

Production: FutureDeluxe
Director: FutureDeluxe
CD: Marcus Chaloner
Senior Producer: Kavita Daggar
EP: Mike Bell
Live Action Director/Photographer: Joshua Vii
Live Action Producer: Erinn Fitzgerald
DOP: Alessandro Ubaldi
Retoucher: Philip Haynes
Art Director: Joey Phinn
Storyboards: Xavier Ren
Modelling/Texturing: Alex Whyles, Harry Warne
Designer/Animator: Ben Black, Ziyad Abahussin, Yoritomo Shoji, Martin Salfity, Chris Harrison, Martin Cusano, Sam Singleton, Oskar Rene Fülöp, Harry Warne, Dennis Tiege, Dan Harper, Conlan Normington, Matthew Hopkins, Annie Ngo, Will Denning, Ismael Jiménez

Edit: Pundersons Gardens

Grade: Harbor

Sound Design: Father