CD Marcus Chaloner and the FutureDeluxe team bathe the Renault Emblème concept EV in both stark and refracted light for this reveal video showcasing both the styling cues and underlying technical innovations of the vehicle.
From the team at FutureDeluxe: “Unveiled for the first time at the Paris International Motor Show, the Renault Emblème car revealed the company’s commitment to decarbonized mobility showcasing exceptional design and positioning Renault at the forefront of technological innovation.
“In close partnership with the Renault Design Team, we were tasked with connecting the new design language of the Emblème by crafting a film and a series of immersive visuals.”
“In close partnership with the Renault Design Team, we were tasked with connecting the new design language of the Emblème by crafting a film and a series of immersive visuals. The focus was to delve into the circular nature of the interior upholstery and the carbon-saving methods employed in the chassis design, and demonstrating the unique characteristics of the dual-engine electric battery and hydrogen fuel cell power train.
“After an extensive research and development period we tied together technical sequences of the sophisticated aerodynamics, cutting-edge CMYK fabric processes, and innovative solar panel designs with beauty shots celebrating Renault’s new car design language.”
Client: Renault
Production: FutureDeluxe
Director: FutureDeluxe
CD: Marcus Chaloner
EP: Mike Bell
Senior Producer: Kavita Daggar
Art Director: Yas N Vicente
Designer/Animator: Ben Black, Matt Dippenaar, Chris Harrison, Dave Webster, Dagmar Irrig, Nick Bauer, Sergey Beloshitsky, James Brocklebank
Modeler: Ben Pilgrim, Maurice Jochem
Texture artist: Maxence Texier