The team at Warsaw motion studio Abra.Network (whose work we track here), lift the lid on one of the most refined and elegant brand films you’ll see this year – that just happens to be for a toilet.

From Abra.Network: “The brief was to create a 30 second 3D animation that visually demonstrates the Omnires SILENT POWER™ toilet technology, emphasizing its ultra-quiet flush and up to 50% lower water consumption.

“The animation had to convey a sense of comfort, tranquility, and innovation, using a clean, minimalistic environment. It also had to show the smooth, natural vortex of water in an elegant and calming way, with soft lighting, gentle camera movement, and subtle sound design that highlights silence and refinement.”
 
 

 
Client: Omnires

Production: Abra.Network
Director: Abra.Network