London studio Form Films and freelance director/animator/designer Mike Drayton combine talents (and make their Stash debuts) with this pristine and elemental brand film for boutique jewelry designer William Cheshire.

From the team at Form Films: “William Cheshire is a bespoke Jewellery maker based in East London. He needed a film to showcase the quality materials and unique design that he brings to jewellery making.

“Collaborating with director Michael Drayton we developed a concept that would take the viewer from raw material all the way to finished ring — creatively recreating each stage of the process in a beautiful and elegant way. The film will be used across digital and social media platforms.”

Watch the process reel:
 

 
 

 
Client: William Cheshire

Production: Form Films
Director: Mike Drayton, Tor Kristoffersen
EP: Craig McDonald
Designer/animator: Mike Drayton