Intimate design details are bound together with the technical inner workings of Bentley’s hybrid power train in this luxurious spot from the CG motion crew at Found in London working with the agency team at McCann.

From Found: “Bentley stands at the intersection of luxury and engineering excellence. Working closely with McCann, we created a series of films focused on the brand’s three core pillars: Design, Craftsmanship, and Performance, each capturing the car’s beauty and the power beneath its refined exterior.
 

“Drawing on Bentley’s mechanical data, we turned intricate details into a cinematic journey that celebrates form, finish and motion.”

 
“To bring this vision to life, we developed a cinematic language of movement, from sweeping wide shots to intimate macro details. By carefully choosing lenses, angles and pacing, we created a cohesive visual identity. Drawing on Bentley’s mechanical data, we turned intricate details into a cinematic journey that celebrates form, finish and motion.

“Using a custom-built x-ray shader, we reveal the inner workings of the engine, demonstrating how hybrid power seamlessly integrates the electric motor with the combustion engine. Each shot balances elegance and aggression, underscoring the dual personality of the car’s performance.

“Each render showcases the sculpted lines, refined materials, and signature details that define the brand. These visuals not only embody Bentley’s elegance and craftsmanship but also draw the viewer into every nuance, immersing them in the spirit of luxury and innovation.”
 
 

 
Client: Bentley Motors

Agency: McCann

Production: Found

Sound design: Echoic Audio