Herradura Becomes “Legend” in New Spot by Panoply
Mark Lindner, creative director at Panoply in London: “We collaborated closely with GREY Canada from the early creative stages to design and direct this launch film for Herradura’s new tequila, Legend.
“For this project, we set out to combine the luxurious feel of a perfume commercial with the surreal abstract nature of a title sequence.
“Through delicate macro shots of textural morphs and transitions, we drew a connection between the charred oak barrel and the luxurious glass Herradura bottle. Each shot is powerful yet graceful in motion to further embody the sophisticated ultra-premium tonality of the Herradura brand.”
Agency: GREY Canada
Audio: Human Robot Soul