iQOO “Monster Inside” Trailer
Shanghai director/designer Somei Sun gathers nine artists to create dynamic and disparate logo treatments for VIVO’s powerful new gaming-centric iQOO mobile phone.
Somei: “The main idea of the iQOO phone brand is ‘Monster Inside’ because it has beastly energy under its normal appearance.
“This was a very free and crazy creation. So this time I invited nine top artists and teams from around the world to design nine different styles of animation for the iQOO logo.
“This is also the first time I have tried a commercial co-creation project, hoping to explore the balance between business and creation. It allows artists to complete an interesting commercial work while enjoying the creation.”
Here’s the full-length versions of our three faves:
Project Ｍanager: MUTA
Planning: SOMEI DESIGN
Creative Director：Somei Sun
Sound Design: 大囍
Nidia Dias & Martin Gunnarsson