It’s the Good Life: Dave Scanlon Finds “Me Time” for Meerkats

Seventeen years after meerkats first invaded pop culture in VCCP’s spots for UK price comparison website Compare the Market, Passion director Dave Scanlon refreshes the franchise with a peek at what happens when they’re off the clock.

​Darren Bailes, global CCO at VCCP: “There is a specific kind of joy in seeing a meeting cancelled and getting 30 minutes of your day back. That’s the feeling we wanted to capture in this campaign.

“By using Compare the Market not just to save money, but also to save time, we’re able to show a different side of Sergei, celebrating what happens when his burdens are lifted and he can finally relax.”

The campaign will run across TV, VOD, OOH, social and YouTube.
 

Images:

creditss:

 
Client: Compare the Market

Agency: VCCP
CCO: Darren Bailes
ECD: Matt Lloyd
CD: Clem Woodward, George Wait
Creative: Ed Rees, Kat Lwahas
CEO: Cliff Hall

Agency: Girl&Bear
EP: Andy Leahy
Producer: Giselle Sambrook-Smith
Broadcast Producer: Alexia Collins

Production: Passion Animation Studios
Director: Dave Scanlon
Producer: Steven Riley

Grade: Stone Dogs
Producer: Richard Hawkins
Colourist: Mark Meadows

Edit: Trim Editing
Editor: Gus Herdman

Audio: Jungle Studios
Sound Engineer: Ben Leeves

Stephen Price

Stephen is the editor and CD of Stash Media Inc. He lives in the Hudson Valley but still feels very Canadian.
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