UK director/CG artist James Brocklebank captures all the sculptural and aural beauty of the LS Luxe speaker range, the latest collaboration between visionary industrial designer Ross Lovegrove and British audio brand KEF.
James Brocklebank: KEF approached me to create a visual identity for the Dusk Titanium edition of their latest speaker range. This process reel features all the experimentation and exploration done on the journey to get to the final piece.
“One of the challenges was animating fluid, simulation-heavy motion, that needed to feel free flowing and organic but also controlled and considered.”
KEF allowed me a lot of creative freedom and after I presented several different concepts, we selected a treatment focused on sound waves and the visualization of sound, taking inspiration from the unique organic design of the speaker itself.
One of the challenges was animating fluid, simulation-heavy motion, that needed to feel free flowing and organic but also controlled and considered, in an effort to preserve the speaker’s signature rounded form and wavy rear lines.
As the speaker and its CMF (color, material, and finish) were still being developed whilst I worked on the CG, it meant the texturing and lighting were forever evolving in order to closely match the aesthetic and high standard of the finished product.





Client: KEF
Product designer: Ross Lovegrove
CD/CG Artist: James Brocklebank
Music/audio: Sam Worskett