Picnic Animation in London punctuates the dead-serious message delivered by FKA twigs with urgent and vibrant animation in this pro-bono spot developed by social impact agency GentleForces underscoring domestic and sexual violence.

Danni Mohammed, founder at GentleForces in London: “#JoinTheChorus uses the strength of film and animation to engage. In its purest form, it’s based on the power and wisdom of a fable.

“By creating a fable, we can turn a complex issue into a simple call-to-action and unearth what’s been typically seen as a private issue into everybody’s issue, and this is what domestic violence needs help with.”

From Commonwealth Says NO MORE (CSNM): “This powerful new campaign, led by artist FKA twigs, features voices from across the Commonwealth, including Rose Byrne, Joselyn Dumas, Mahira Khan, and Thandie Newton. Together, we can help free those harmed by domestic and sexual violence.”
 
Thandie Newton

 
Rose Byrne

 

 
Client: The Commonwealth Secretariat, No More Foundation

Agency: GentleForces
Creative Director: Carole Davids

Production: Picnic Animation

Edit: Stitch Editing
Editor: Flaura Atkinson,

Sound: Clearcut Sound Studios