Behind the Scenes: Lacoste “Timeless” (Director’s Cut)

Essentially unchanged since 1933 when French tennis star Jean René Lacoste (aka the Crocodile) invented them, polo shirts are as “Timeless” as men’s fashion gets.

This cinema/TV spot, which compresses 80 years of romantic fantasy into 90 seconds, was directed by Seb Edwards and shot by Hoyte Van Hoytema (Dunkirk, Intestellar) thru Wanda for BETC Paris with atmospheric VFX by Mikros Image.

Rounding out that atmosphere are 250+ cast members all clad in meticulous period-tracking costumes by designer Madeline Fontaine (Amélie, Jackie).

Agency: BETC Paris
Creatives: Damien Bellon, Gabrielle Attia

Production: Wanda
Director: Seb Edwards
DOP: Hoyte Van Hoytema
Costumes: Madeline Fontaine

VFX: Mikros Image
Superviseur VFX: Stéphane Allender
Producteur VFX: Christophe Huchet, Xavier Questel
Lead CG (Paris) : Vincent Coni
Equipe 3D : Adam Tinning, André Monteiro, Jonathan Carrier, Olivier Lukaszczyk
Flame: Stéphane Allender, Angus Wilson
Coordination VFX: Nicolas Huguet
Datalab: Chloé Charrier, Nicolas Daniel, Pauline Royo, Jonathan Cayssials