In what I suspect is a typographic first, Leo Burnett Lisboa crafts the official font of their hometown by deconstructing and reassembling the electrical wires of the city’s famous tram system. Created with the support of the Lisbon City Council, LX Type can be downloaded free here – with additional interactive features, so you can try out the font and find locations associated with each letter “transforming words into spontaneous and personalized guides to the city.”

Agency: Leo Burnett Lisboa
Client: Lisbon City Council
Executive Creative Director: Luciana Cani
Head of Art: Nuno Salvaterra
Copywriter: Jaime Nascimento
Art Direct: Guilherme Nunes
Photography: Guilherme Nunes
Head of Digital Production: Nuno Frade
Direction and editing: Hugo Lage
Collaborators: Freddie Brando, André Mota, Joana Bruno, Natasha Hellegouarch
Music: Dead Combo