Working direct with Paris fragrance/fashion house Mugler, Les Monstres directors Nicolas Mongin and Helene Orjebin translate illustrations by Ugo Bienvenu into an animated manifesto for the brand’s new cologne collection.

Helene Orjebin: “The purpose of the film is to imagine a creative territory mixing Mugler DNA and millennial codes. We wrote a manifesto [below] for the new Cologne collection, inventing claims to push freedom to its boundaries.
 

“The purpose of the film is to imagine a creative territory mixing Mugler DNA and millennial codes.”

 
“We proposed Ugo Bienvenu as the graphic talent as we needed a very precise illustrator to match with the fashion designs of Mugler creative director Casey Cadwallader, and the new bodies he was reshaping, and we wanted a clear line we didn’t need to animate too much. We proposed short looping shots which were edited into a one-minute commercial.

“The music was very important, so we propose a carte blanche to our dear friend Nicolas Borne (from Acid Arab). He came back with a Italo disco statement, an anthem of a new generation mixing old sounds and new electronic rhythms.”

The Manifesto

“We are the generation that claims the right
to live, all at once, the many roles of our life.
We move effortlessly from teenage years to adulthood, while
retaining the prerogatives of a child. We don’t
want to give up anything.
We are phenomenal.
We fragment genres and ideas.
What distinguishes us is the perpetual staging
of the self, and the necessary corollary of
this demonstration of self-hood is the need to show
and share our experiences.
Sharing fosters community, experience
makes one singular. We are never alone, yet each one of us is unique.”
 
 

 
Client: Mugler

Production: Les Monstres

Director/art director: Nicolas Mongin, Helene Orjebin
Copywriter: Helene Orjebin
Illustrator: Ugo Bienvenu
2D Animator: Emmanuel Lantam, Kevin Manach
CG: Thomas Benazech, Florent Bossoutrot
Color: Elisa Levy

Music: Nicolas Borne (Acid Arab)

Toolkit: TV Paint, After Effects, Neon VFX