Loro Piana “The Gift of Kings”

New York agency RXM Creative crafts an austere but appropriately luxurious split-screen treatment for this film, part of an integrated launch campaign for LVMH brand Loro Piana’s new fine wool line called The Gift Of Kings.

From RXM: “Loro Piana is one of the world leaders in fashion sustainability, producing 45% of its annual electricity internally and reducing greenhouse gas emissions by 30%.

“The brand’s care for nature and constant pursuit of excellence inspired us to create ‘Only The Finest’ — a campaign that creates a visual parallel between the quality of the fabric and the beauty of the environment it came from.”
 
Loro Piana The Gift Of Kings RXM Creative | STASH MAGAZINE

Loro Piana The Gift Of Kings RXM Creative | STASH MAGAZINE

Loro Piana The Gift Of Kings RXM Creative | STASH MAGAZINE

Loro Piana The Gift Of Kings RXM Creative | STASH MAGAZINE

Loro Piana The Gift Of Kings RXM Creative | STASH MAGAZINE

Client: Loro Piana
Agency: RXM Creative
Production: Yacht Club
 
 
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