Loro Piana “The Gift of Kings”
New York agency RXM Creative crafts an austere but appropriately luxurious split-screen treatment for this film, part of an integrated launch campaign for LVMH brand Loro Piana’s new fine wool line called The Gift Of Kings.
From RXM: “Loro Piana is one of the world leaders in fashion sustainability, producing 45% of its annual electricity internally and reducing greenhouse gas emissions by 30%.
“The brand’s care for nature and constant pursuit of excellence inspired us to create ‘Only The Finest’ — a campaign that creates a visual parallel between the quality of the fabric and the beauty of the environment it came from.”
Client: Loro Piana
Agency: RXM Creative
Production: Yacht Club