CD Hong Isaac and the team at Seoul motion studio Bright Young Things express how “thoughts, occasions, and relationships gather, collide, and move with each other” in surprising ways with a vibrant new CG brand film for Korean construction giant Lotte E&C and their new Knowledge Industry Center.

Watch the process reel:
 

 

 
Client: Lotte E&C

Agency: Daehong Communications

Production: Bright Young Things
Director: Bright Young Things
Creative Director: Hong Isaac
Concept Development: Lee Sangjun (Studio momu)
Storyboard: Sung Sangwon
Lead Animator/style frame artist: Kang Hyeongseok
3D Animator: Hong Isaac, Kang Hyeongseok, Yun Hohyeon, Sung Sangwon
CG Simulation: Jang Yuhwan (8ight), Yun Hohyeon
CG Compositor: Hong Isaac

Music/sound design: Noday