Lotte E&C “Surprising” Brand Film by Bright Young Things

CD Hong Isaac and the team at Seoul motion studio Bright Young Things express how “thoughts, occasions, and relationships gather, collide, and move with each other” in surprising ways with a vibrant new CG brand film for Korean construction giant Lotte E&C and their new Knowledge Industry Center.

Watch the process reel:
 


 
Lotte-E&C-Surprising-Brand-Film-Bright-Young-Things | STASH MAGAZINE

Lotte-E&C-Surprising-Brand-Film-Bright-Young-Things | STASH MAGAZINE

Lotte-E&C-Surprising-Brand-Film-Bright-Young-Things | STASH MAGAZINE

Lotte-E&C-Surprising-Brand-Film-Bright-Young-Things | STASH MAGAZINE

Lotte-E&C-Surprising-Brand-Film-Bright-Young-Things | STASH MAGAZINE
 
Client: Lotte E&C

Agency: Daehong Communications

Production: Bright Young Things
Director: Bright Young Things
Creative Director: Hong Isaac
Concept Development: Lee Sangjun (Studio momu)
Storyboard: Sung Sangwon
Lead Animator/style frame artist: Kang Hyeongseok
3D Animator: Hong Isaac, Kang Hyeongseok, Yun Hohyeon, Sung Sangwon
CG Simulation: Jang Yuhwan (8ight), Yun Hohyeon
CG Compositor: Hong Isaac

Music/sound design: Noday