Luca & Sinem Cheer Up the Neighborhood for the Belgian National Lottery
Blinkink directors Luca Schenato and Sinem Vardarli spin the tale of a young girl, a hopeful snowman, and a flurry of woodland creatures into a charming mix of 2D and 3D animation for the Belgian National Lottery’s holiday spot.
Luca & Sinem: “The previous stop-frame film campaigns created a magical world ‘where wishes can come true’ and it’s been great to investigate how, using CGI and digital techniques, we can unlock more of that world’s potential and tell another beautifully crafted, emotionally engaging story.
“It is a story that has both magic and something that we all relate to, our shared need for human connection.”
Client: Belgian National Lottery
Partner/CEO: Jens Mortier
Partner/Executive Creative Director: Joost Berends
Head of production: Charlotte Coddens
Creatives: Frédéric Delouvroy, Michel Baeten
3D Animation: The Character Shop
Team: Mark Vale, Richard Smart, Matt Hayman, Alex Watson, Daniel Tarrant
Sound Studio: Guilt-Free Post
Music: Carol of the bells (Audionetwork)