Mailchimp “Big Change Starts Small” by Buck and Kin

Buck follows up their standout Mailchimp “Anthem” spot with another blend of loose illustrative style and intriguing transitions for the Atlanta-based marketing platform’s new philanthropic initiative Big Change Starts Small.

Kwame Taylor-Hayford, co-founder of Kin: “As the campaign notes, when you restrict the do-gooders, you restrict the good they do. Over the last year, we worked to reimagine Mailchimp’s corporate giving framework around a vision of helping launch, grow and educate the small do-gooders everywhere.

“We ultimately realized that the essence of Big Change Starts Small is about changing how the changers change the world.”
 
Mailchimp "Big Change Starts Small" by Buck and Kin | STASH MAGAZINE

Mailchimp "Big Change Starts Small" by Buck and Kin | STASH MAGAZINE

Mailchimp "Big Change Starts Small" by Buck and Kin | STASH MAGAZINE

Mailchimp "Big Change Starts Small" by Buck and Kin | STASH MAGAZINE

Mailchimp "Big Change Starts Small" by Buck and Kin | STASH MAGAZINE

Client: Mailchimp

Agency: Kin
Founders: Kwame Taylor-Hayford, Sophie Ozoux
Project lead: Mackenzie Alexander
CD: Dave Ramirez, Nicole Karalekas

Production: Buck
ECD: Orion Tait
GCD: Thomas Schmid
EP: Joe Nash
CD: Jon Gorman
Producer: Edward Tull
Animation director: Chad Colby
AD: Justin Cassano
PM: Deanna Rivera
Storyboard: Diego Abad, Olivia Blanc, Justin Cassano, Jon Gorman
Designer: Diego Abad, Justin Cassano, Cari, Vander Yacht
2D Animator: Diego Abad, Paola Chen, Chad Colby, Jon Gorman, Ross McCampbell, Jessica Milazzo, Lana Simanenkova, Emily Skaer, Kyle Snider

Music/sound design/mix: Antfood

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