The design and animation team at ManvsMachine team up with Spanish agency LOLA MullenLowe to “reimagine what Magnum’s iconic product shots could be.”

From ManvsMachine: “From the classic ‘pour’ to the mouth-watering ‘crack’, we exploded, twisted, melted, and dripped pure chocolate bliss all over the screen.

“The Remix product line demonstrates the multiple ways flavors can combine, experimenting with fresh and modern takes on ingredient combinations. Magnum Dore evokes a sense of indulgent decadence, and the ever-iconic Classic range is pushed to its textural limits.”
 

 
Client: Magnum

Agency: LOLA MullenLowe

Production: ManvsMachine
Director: ManvsMachine

Audio: Phil Bolland @ Factory