ManvsMachine Explores the “Evolution of Sleep” for Purple

The latest volley in the bed-in-a-box wars (started with the runaway success of Casper in 2014) arrives courtesy of Purple and the crew at ManvsMachine ramping up their trademark game of turning products into CG art.

ManvsMachine: “The fine folk at Purple approached us with a clear brief; to visualize the feels you feel from their proprietary Purple Grid mattress and pillow tech.

“The resulting campaign was a series of ultra-tactile ‘no-stress tests’ to convey the product’s unique properties and provide the viewer with a sense of comfort.”
 
Purple Evolution of Sleep by ManvsMachine | STASH MAGAZINE

Purple Evolution of Sleep by ManvsMachine | STASH MAGAZINE

Purple Evolution of Sleep by ManvsMachine | STASH MAGAZINE

Purple Evolution of Sleep by ManvsMachine | STASH MAGAZINE

Purple Evolution of Sleep by ManvsMachine | STASH MAGAZINE

Purple Evolution of Sleep by ManvsMachine | STASH MAGAZINE

Purple Evolution of Sleep by ManvsMachine | STASH MAGAZINE

Purple Evolution of Sleep by ManvsMachine | STASH MAGAZINE

Client: Purple
Production: ManvsMachine
Director: ManvsMachine
Audio: Zelig
 
 

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