ManvsMachine Supercharges the New MacBook Air for Apple

In sharp contrast to the visual mayhem of their recent work for Mini, the crew at ManvsMachine animates this spot for Apple’s M2-powered MacBook Air using only the sleek new laptop and a single feather.

The result is excitement from restraint – 45 seconds of video that will not get lost in the recent wave of CG laptop spots.

From Apple: “Supercharged by the new M2 chip MacBook Air features a new, strikingly thin design in four beautiful finishes, larger 13.6-inch Liquid Retina display, 1080p HD camera, MagSafe charging, and more.”
 
ManvsMachine Apple MacBook Air M2 | STASH MAGAZINE

ManvsMachine Apple MacBook Air M2 | STASH MAGAZINE

ManvsMachine Apple MacBook Air M2 | STASH MAGAZINE

ManvsMachine Apple MacBook Air M2 | STASH MAGAZINE

ManvsMachine Apple MacBook Air M2 | STASH MAGAZINE

ManvsMachine Apple MacBook Air M2 | STASH MAGAZINE
 
Client: Apple

Production: ManvsMachine
Director: ManvsMachine

Immediate Byte