Buenos Aires director/designer Juan Andrés Molteno (aka Molten) brings a fresh and engaging mix of 3D style and 2D motion graphics to this snappy explainer for industrial design studio xCruza and their Peabody eTermo electric thermos.

Juan Andrés Molteno: “xCruza asked me to develop an animated video to represent the concept of the new eTermo 500ml model. The challenge was to highlight the features of its light and transportable product, also sophisticated and powerful in its conception.

“First, I started designing a full graphic system. This setup allowed me to combine in a playful way the 3D animation of the eTermo, with the infographic and descriptive elements under the same graphic language. The video goes through three stages to complete the full concept: product features, technical information, and colors/inspiration.”
 
 

 
Client: xCruza

Director/animator: Juan Andres Molteno