Director Lucie Bourdeu Joins Biscuit Filmworks
December 3, 2025
Radical Media director Dave Meyers and the VFX team at JAMM’s London studio choreograph a flighty fantasy for the Harman Kardon Aura Studio 5 Bluetooth speaker thru agency Havas London.
Louise Unwin, EP at JAMM: “To get an early start on the CG work, we worked closely with the production designer, Will Htay, ahead of the shoot to understand his concepts for wing design and apartment scale. We also supported production planning by pre-visualizing the final scenes, helping define shots, camera moves, and timing.
“JAMM and the production team created 3D printed ‘wing buds’ placed on the actors’ backs to mark the wing attachment points, improving the contact point with the wardrobe and enhancing the tracking process. Extensive witness-cam footage was captured during the shoot for clear motion reference and accurate CG wing tracking.
“To make the CG wings look as natural as possible, we needed to match the wing action to the energy and performance of the actors, and give them natural bend and drag.”
“Practical wings were built as reference and then recreated and enhanced in CG. To make the CG wings look as natural as possible, we needed to match the wing action to the energy and performance of the actors, and give them natural bend and drag.
“To elevate the natural feel further, JAMM integrated the wings into the apartment’s environment by crafting digital replacements of the set’s plants and animating them to respond to the air displaced by the wings.
“The film opens with a completely digital cityscape, crafted by a hybrid approach combining custom proprietary car and traffic tools, digital matte painting, and procedural CG building generation.
“The closing scene features a hybrid pullback that moves from the featured apartment across the street, with most of what’s visible crafted digitally. JAMM built custom proprietary tools to populate the surrounding apartments in the shot, where more dancers can be seen.”
Client: Harman Kardon
Agency: Havas London
CD: Ben Brazier, Johnny Ruthven
Copywriter: Alex Jones
Art Director: Emily Camacho
Producer: Adam Henderson
Assistant Producer: Hilary-Nyce Aremu
Creative Producer: Hannah Levy
Production: Radical Media
Director: Dave Meyers
EP: Jodie Brooks
Producer: Kwok Yau
Production Manager: Matt Cummins
DoP: Scott Cunningham
Production Designer: Will Htay
VFX: JAMM Visual
CD: Alex Lovejoy, Ted Harrison
CG Lead: Vittorio Barabani
2D Lead: Mithun Jacob-Alex
EP: Louise Unwin
VFX Producer: Sam Ashby
Colorist: Jess Jinx
