Director Andy Hall Joins Not To Scale Roster
May 15, 2024
Freshly signed director David Pagaille at Passion Paris leads the team deep into a non-stop anime adrenalin fix to promo the Summer 2021 League of Legends European Championship (LEC) and intro the finalists. [Watch]
If you’re feeling like the weekend could use a badass kickstart, this non-stop infusion of chaos and destruction – created by the EA Marcom Cinematics team for first-person shooter Battlefield 2042 – may be just the thing. [Watch]
Montreal director/animator/illustrator Pierre-Nicolas Riou taps into the social and mental disorientation of the last year with surreal touches and bottomless zooms in this carefully drafted video for hometown duo Bronswick. [Watch]
London motion house weareseventeen create an organic, growing typeface as the striking anchor to their visual identity for AMV BBDO’s global campaign backing the coral restoration initiative from Sheba cat food. [Watch]
CD Marcus Dryden and the MPC crew combine deepfake AI/machine learning, a real-time game engine, and hands-on VFX work to clone American artist Eliza Douglas and wrap her in every look from Balenciaga’s Spring ’22 collection. [Watch]
The crew at London studio Optical Arts, who released a flurry of motion experiments over the last 12 months, are back with more visual intrigue – this time inspired by Russian composer Dmitri Shostakovich and his Fugue in A Major. [Watch]
Over the last 12 months, more than 200 artists helped mark the 20th anniversary of animation news site Catsuka and paid tribute to founder Marc Aguesse by reinterpreting the brand’s three mascots: Capsuka, Badsuka, and P3. [Watch]
Themes of loyalty and obsession tie together this human/canine misadventure from French director Aube Perrie for American DJ/producer MK with production and VFX handled thru Paris prodco’s Wanda and MYND. [Watch]
Following on striking product reveals from Frame and Korb, Swiss luxury watchmaker Hublot turns to the Tendril crew for more intimate and tangible CG beauty to launch the Big Bang Integral Tourbillon Full Sapphire (MSRP $422,000). [Watch]
Director/animator Shihao, part of the IC-United team behind the spectacular PATTERN short, just released his graduation film – reimagining a Greek myth as future sci-fi fantasy with loads of style and obsessive detail. [Watch]
The creative team at Buenos Aires agency Mercado McCann lets loose with a flurry of techniques and styles in these irreverent spots, the anchors of a new global campaign for Coca-Cola Zero Sugar. [Watch]
Director/animator Russ Murphy in London: “Early this year London producer Eahwee asked me if I’d be up for making a video for “Shame” off the upcoming Solitude EP. I loved the rawness of the track and saw it as a chance to try out an idea I recently had but not yet executed.” [Watch]
This intricate and fluid film crafted by director José Teixeira and the crew at AIM Creative Studios in Lisbon, escorts us gently into the world of Mezamé, a non-traditional psychological therapy practice. [Watch]
The most reliable way to perk up just about any explainer video is to populate it with smile-inducing characters – exactly the route Buenos Aires studio Buda chose in this film for corporate wellness app Gympass. [Watch]
