Pause Fest 2019 “A New Hope” by Loop
The stream of outstanding motion projects associated with Australian creative/business conference Pause Fest continues with this ominous and thoughtful 3D piece by Loop in Moscow.
“‘A New Hope’ is a challenging metaphor for everyone affected by the tech age that still considers some developments today as normal in our culture, traditions, and society.
“[Humans] are not programmed well enough to foresee what the exponential technology can do to our society. How much are we going to pay for all the bad decisions we are making today? ‘A New Hope’ digs deep into our worst nightmares and what could happen if we lose control over those exponential tech advances.
“This video depicts how popularity mixed with power can easily transform our society into an unpleasant and dangerous place. We have a high hope that our collective consciousness will drive us to a much brighter, safer, happier, inclusive, and prosperous place.”
Client: Pause Fest
Creative Directors: Alex Mikhaylov, Max Chelyadnikov
Art Director: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
Concept Artists: Daniel Hahn, Dmitriy Rabochiy, Evgeniy Kashin, Evgeny Park, Heavy Unit, Daniel Solovev, Dmitry Tsmokh, Maxim Romantsov
Modeling, Texturing Artists: E.D. Satan, Dmitriy Paukov, Valentine Sorokin, Roman Senko, Filipp Gorbachev, Pavel Burylov, Valerii Sendetskyi
Animators: Dmitriy Paukov, Sergey Nezhentsev, Artemy Perevertin
Rendering Artists: Max Chelyadnikov, Filipp Gorbachev
2D Artists: Denis Khramov, Eugene Pylinsky
Compositing: Max Chelyadnikov
Soundtrack: Zelig Sound