Permanent Collection

Planet Super & Rich Zim Belt Out Walter’s Water Song

Posted on Monday, August 17, 2026

Renowned clay animator Rich Zim (Nightmare Before Christmas, Coraline, The SpongeBob Movie) joins animation director Lindsay Berkebile at Planet Super to create a mini stop-motion musical starring Walter the water droplet.

Powered by a cover of the 1960s classic “I’ve Gotta Be Me”, the spot was directed by Aaron Ray at LA prodco Flesh & Bones thru Chicago agency Quality Meats for Florida-based SpringWell Water Filtration.

“Why claymation? Because there’s something honest about a craft with nothing hidden in it — every fingerprint, every frame, right there in the open.”

From SpringWell: “No CGI. No shortcuts. Walter was sculpted from clay and shot frame by frame, the old-fashioned way: tiny adjustments for every second you see on screen.

“Why claymation? Because there’s something honest about a craft with nothing hidden in it — every fingerprint, every frame, right there in the open. Feels about right for a company built on clean water.”

Watch the behind the scenes video:

Images

A sad blue clay blob with expressive eyes and a bandage sits in a dimly lit tunnel, looking up with a worried expression, reminiscent of the heartfelt characters seen in the SpringWell Walter’s Song commercial by Planet Super & Rich Zim. Frame from Stash Magazine article.

A blue, monster-themed milkshake with googly eyes, a big smile, and colorful candy bits overflows a glass on a countertop in a cozy, blurred room. A Springwell flyer and a nod to Planet Super sit in the corner. Frame from Stash Magazine article.

A tall, abstract blue creature made of clay with multiple eyes and teardrops stands beneath a dark, textured layer, as if it has emerged from the imaginative world of Planet Super. Small colorful objects are embedded in its body, and floating drops swirl around it in a scene reminiscent of Walter’s Water Song. Frame from Stash Magazine article.

A blue, rounded rectangular cartoon character with big, shiny eyes and a small open mouth appears to be gazing in wonder—perhaps dreaming of Planet Super—set against a dark background. Frame from Stash Magazine article.

A happy, blue, clay-like creature stands under a spotlight, smiling with arms raised, surrounded by small floating cartoon shapes inspired by Planet Super, set against a dark, starry background. Frame from Stash Magazine article.

Credits

Client: SpringWell Water Filtration

Agency: Quality Meats
Co-founder/Co-CCO: Brian Siedband
CD: Brittany Mantineo

Production: Flesh & Bones
Director: Aaron Ray

Animation: Planet Super
Animation director: Lindsay Berkebile
Lead animator: Rich Zim
Art director: Doug Cummings

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Advertising, Animation, Character Animation, Featured, Stop Motion · Tags: Aaron Ray, Flesh & Bones, Lindsay Berkebile, Planet Super, Quality Meats, Rich Zim, SpringWell Water Filtration