Platige Image “Join the goodness” in Lockdown for Babybel

French director Hervé de Crécy (who shared the Best Animated Short Film Oscar for “Logorama” in 2010), teams remotely with the VFX crew at Platige Image to create a massive urban Candyland complete with mini cheese superheroes.

Eight months in the making, the film wrapped shooting in Bongkok a few days before lockdown then spent three months in post with a crew of 50 VFX artists at Platige in Warsaw with Crécy dialing in from Paris and the agency from Chicago.
 
Babybel Join the goodness commercial | STASH MAGAZINE

Babybel Join the goodness commercial | STASH MAGAZINE

Babybel Join the goodness commercial | STASH MAGAZINE

Babybel Join the goodness commercial | STASH MAGAZINE

Babybel Join the goodness commercial | STASH MAGAZINE

Babybel Join the goodness commercial | STASH MAGAZINE

Babybel Join the goodness commercial | STASH MAGAZINE

Babybel Join the goodness commercial | STASH MAGAZINE

Babybel Join the goodness commercial | STASH MAGAZINE

Babybel Join the goodness commercial | STASH MAGAZINE

Client: Babybel

Agency: Havas Chicago
CD: Stéphane Xiberras, Stephan Schwarz
Copywriter: Alexandre Girod, Julien Vergne
AD: Julien Vergne
Producer: Morgane Bohn

Production: Solab
Director: Hervé de Crécy
DOP: Agustín Claramunt
Producer: Nicolas Tiry

Production services: Eastness

Post-production: Platige Image
Executive producer: Artur Zicz
Producer: Mateusz Wisniewski
Head of production: Paulina Machalica
Head of CG: Cezary Albinski
VFX/CG supervisor: Maciej Szewczenko
On-set supervisor: Kamil Dabkowski
Online: Piotr Popielawski, Mariusz Seliga
Edit: Adriana Legay
Post-producer: Sébastien Voisin
Grading: Piotr Sasim

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